One of the questions we get all the time is, “Why do prices vary so much for basically the same diamond?” This is usually a question that comes up when people are trying to compare our prices for diamonds through other sources.
The answer is simple. It’s because the diamonds are not the same.
It can be more than a little confusing – especially when you look at very narrow criteria, and for the “same stone” it can vary in price by several thousand dollars.
The best way we can describe this would be to compare the selection of a diamond to purchasing a piece of art. Imagine you are comparing that work of art with others based only on description – there would be no way to compare unless you saw each piece, and then those descriptions make sense. But you wouldn’t make a decision without seeing and comparing.
When we purchase inventory, we look at the diamonds, and then we narrow down the selection to what meets our quality standards. Then we look at the GIA certifications for each stone and see if they match what we are seeing and if the value makes sense. It often doesn’t, and those stones don’t make the cut for our inventory. The diamond tells the tale, and the certification helps give some facts and identifying characteristics of the stone.
Our philosophy is to sell diamonds that present white, with no visible inclusions, fantastic make (finishing and cut) with amazing brilliance, beauty, sparkle, and value.